I'm John Canetta. I help coffee shop owners turn cash-tight, hard-to-read stores into record months and a clear growth path — through real cash visibility, smarter local marketing, and the leadership to run the business instead of being run by it.
Cash flow · Profitability · Local marketing · Leadership
Most coffee shop owners don't have a work-ethic problem. They have a visibility, systems, and marketing problem — and it's quietly costing them profit every month.
Sales are flat, the P&L doesn't add up, and a keep-going-or-close question is genuinely on the table.
You're steering by the bank balance. No rolling view of cash coming in, no break-even number, no reporting rhythm for partners or investors.
You're behind the counter most of the week with no way to step back — and no defined path to grow beyond it.
The Cash Flow Compass — a rolling six-week forward view of cash, refreshed weekly. See the money coming before it arrives and obligations before they hit.
Store-level break-even models, tighter discount control, and decisions moved to the hourly level — profit per hour, labor per block, discount by daypart.
Community-first campaigns, B2B and local partnerships, channel optimization (delivery, mobile app), and disciplined testing — fire bullets before cannons, then fund what signals.
Move from operator to CEO — watch leading indicators instead of last month's P&L, build a team that runs without you, and make hard calls with a clear head.
Fix the ruler before you cut the board. Twice, what looked like an operational crisis was really a measurement problem — the "losing" flagship store was actually profitable. Getting the numbers right first meant the real fixes were smaller, cheaper, and correctly aimed.
A lot of these issues we've already solved are things we would have just been trying to white-knuckle through. Having someone to walk us through a level-minded way has been really helpful.
— Tyler Blume, Owner-OperatorYou move the fences back. I think we create fences that we can only do this — and you move them.
— Scott Blume, InvestorNo pitch. We'll look at where your shop is leaking profit and whether coaching would pay for itself. If it won't, I'll tell you.
cashflow-compass.com · Ann Arbor, Michigan